Gamification is a learning technique that transfers the mechanics of the game to the educational-professional field to achieve better results.
Turn a boring activity into another activity that motivates and encourages people to participate. (Kind of like rewarding certain achievements throughout an activity with badges.) It seeks to achieve three clear objectives: on the one hand, loyalty to the student, creating a link with the content that is being worked on. On the other hand, it seeks to be a tool against boredom and motivate them. Finally, he wants to optimize and reward the student in those tasks in which there is no other incentive than learning for himself.
All of them have the intention of involving the student to play and advance in the achievement of their objectives while doing the activity.
The goal of gamification is motivation, productivity, and the desire to continue improving through play. And this is the part that fascinates us the most.
We try to maximize children’s skills through experimentation and play, because through experience and fun we believe that it is easier to achieve more meaningful and functional learning.
Those who use gamification affirm that it provides very attractive ingredients for their students and that, thanks to its use, they obtain better results in some activities.
The game allows you to generate a fictional scenario to apply and test skills that will then be applied to the real world. The use of contests, games, songs to memorize, symbolic games …; They are part of the gamification of the classroom.
This type of learning gains ground in training methodologies due to its playful nature, which facilitates the internalization of knowledge in a more fun way, generating a positive user experience.
The game model really works because it manages to motivate students, develop a greater commitment of people and encourage the spirit of improvement.
Let’s see examples of gamification techniques, depending on the context in which they are applied:
Within the workplace, gamification techniques can be used to achieve a good work environment. Workers are offered a challenge as a game, and as they do so, they earn a series of rewards. In this way, they encourage each other to move forward and create internal competencies.
The clearest example is found in companies where the commercial department is the one with the most specific weight. Therefore, commercials are facing challenges as their sales grow, having more motivated, more effective, and more productive staff.
Commercial: new users
They are the techniques used by companies that want to obtain an additional audience. The normal thing is to do it with a discount on a product or through a draw. For this, user interaction is requested.
Currently, most of these techniques are developed on social networks, especially on Facebook. A game or giveaway is proposed and a budget is invested to ensure that the game reaches other people who do not know it and who can become followers. At the end of the game or the draw you will have new followers who would not have followed you if not for the challenge.
When we try to build loyalty, there is nothing better than offering additional motivation to a user who has been with us for a long time. In this way, we not only ensure that it does not disappear, but we also make that user become an ambassador and prescriber of our brand.
One way to do this could be through a contest for all customers who have passed a year and have not made a purchase in the last few months. They are proposed a strategy to carry out some action and, as a result, they get a complementary reward. In this way we achieve that “almost inactive” users regain activity with gamification techniques.
The objective of this technique is to achieve greater visibility of the company with respect to an audience that it does not have. It is different from getting new users, as the goal is for as many people to see it as possible.
An online marketing event is perfect for implementing this technique. In most of them, the data and statistics of the users who have most commented on the event on social networks, who have shared the most content or carried out an action are displayed. Why? Some do it altruistically, just for their own good or to gain visibility for themselves. Others do it because the one who shares the most can get a prize.
They are the oldest gamification techniques. It is about offering a didactic content based on a game. The playful part can serve to facilitate the understanding of knowledge, improve some ability or reward some performance. Using these techniques, students are generally more motivated.
Gamification has been in use for years, but now, with the rise of social media, companies are using much more in online marketing, creating situations of interest to both themselves and their customers. It is a technique that becomes very good if it is done based on a working methodology. Otherwise, the expected results will not be achieved.